Qualification and Status
Official Status:A certification trademark registered with the National Intellectual Property Administration (CNIPA) and centrally managed and printed by the China Leather Industry Association; it is the sole authorized mark for genuine leather products.
Access Threshold: Only brands that have passed the Association's evaluation and obtained the qualification to use the mark may display it; currently, only 461 brands nationwide hold this qualification.
Visual Design Features
Shape and Color Scheme: The new 2025 version features a design inspired by the stylized silhouette of a leather hide, utilizing purple as the primary color accented with gold or silver brand logos to enhance recognition.
Versatile Formats: In addition to standard hangtags and care labels, the new design includes self-adhesive anti-counterfeiting stickers, making it suitable for various product categories such as leather footwear, leather goods, and fur products.
Anti-Counterfeiting and Traceability Features
Patented Anti-Counterfeiting:Utilizes patented "one-item-one-code" spiral color-code technology, allowing consumers to quickly verify product authenticity by scanning the code.
End-to-End Traceability: Scanning the code provides access to comprehensive product information-including the manufacturer, brand name, leather material specifications, and the official supervision hotline-ensuring full transparency regarding the product's details.