Textile and Apparel Industry
Share of Core Demand: The largest sector for embroidery demand, accounting for over 60% of the total market.
Demand Characteristics: Encompasses categories such as casual wear, "Guochao" (China-chic) fashion, sportswear, and high-end formal wear; requires both computerized embroidery for mass orders and hand embroidery for high-end bespoke pieces.
Representative Examples: Collaborative apparel from "Guochao" brands like Li-Ning and Peacebird, which utilize embroidery to enhance the cultural value of their products.
Home Soft Furnishings Industry
Share of Core Demand: The second-largest sector, accounting for approximately 20% of the total market.
Demand Characteristics: Concentrated on soft furnishing products such as curtains, sofa covers, bedding sets, cushions, and rugs; favors embroidery patterns featuring traditional Chinese aesthetics or "light luxury" styles.
Market Performance: In 2024, the market penetration of "six-panel embroidery" in this sector continued to rise, driving the total market size to 5.83 billion RMB.