Core Design Concept of the Official Genuine Leather Label
Core Essence: The 2025 edition of the Genuine Leather Label highlights three core concepts-"Natural, Comfortable, and Enduring"-reflecting the material properties of natural leather, the skin-friendly and breathable user experience, and the durability characteristic of "slow fashion."
Graphic Design Concept: The label adopts a stylized, irregular hide shape, continuing the artistic tradition of earlier designs that incorporated elements like sheepskins and horns to intuitively convey the material nature of natural leather.
Color Concept: Purple serves as the primary color, symbolizing the inherent nobility and luxury of natural leather; accents of gold or silver for the logo enhance recognizability, balancing a premium feel with strong visual memorability.
Functional Design Concept:It integrates "one-item-one-code" anti-counterfeiting technology (using spiral color codes) and full-chain traceability. This addresses consumer demands for transparency and eco-friendly products, achieving the design goal of linking material certification with full-lifecycle traceability.
Grading Design Concept: A dual-tier grading system-comprising an "Eco-Leather Product Label" and a "Standard Label"-conveys industry values of environmental responsibility, integrity, quality, and fashion, while guiding the industry toward green, low-carbon development.